Every company needs a business narrative
Companies are missing a big opportunity – to craft an inspiring business narrative. A narrative should be about the customer, not your company.
We live in a world where customers are becoming more powerful and demanding.
They have the ability to access more options, gain more information about those options, and switch from one vendor to another easily if their needs are not being met.
People are increasingly tuned in to how companies and others are pursuing their own interests, often at the expense of the needs and interests of their customers.
Building a successful narrative requires a deep understanding of your customers:
- How are their needs evolving?
- What are the big opportunities that would excite and inspire them?
- What are the challenges or obstacles they would confront in seeking to address those opportunities?
- What actions will they need to take in order to overcome those obstacles and achieve the opportunity?
- Are those actions something that the company could help them to pursue?
Approach to Business Narrative Setting:
- Describe What Your Business Does
- What Makes the Business Special?
- What Market Does the Business Address?
- Who Are Your Customers?
- What Customer Pain/Benefits Do You Cure/Provide?
- What are Your Long Term Business Goals?
- What Resources/Actions That Are Needed to Achieve Goals?
- Why You Will Succeed
Presenting the Narrative to Your Audience:
- Website
- Brochures and Presentations
- Social Media Communications
- Newsletter
- Referrals and Networks
Business Leadership League to assist our members
to set your business narrative
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