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Santosh Nair's journey from a door-to-door salesman to one of India's most influential trainers and entrepreneurs is a story of grit, determination, and an unwavering belief in the power of self-improvement. Born into a family with financial struggles, Santosh's early life was marked by a desire to rise above his circumstances and make a significant impact.
After completing his graduation in commerce, Santosh took up multiple jobs to support his family. His life took a turn when he landed a job at Eureka Forbes as a salesman. It was here that he discovered his passion for sales and training. He read 400 books on sales and watched about 1250 audio and videos on sales, honing his skills and knowledge. His dedication paid off when he sold 26 vacuum cleaners in his first month, becoming India's number-one salesman.
Santosh's success in sales was not just due to his skills but also his disciplined habit of self-reflection. He developed a habit of reflecting on his energy, pace, intensity, and insights every night, a practice he believes is crucial for self-improvement. This commitment to personal transformation is embodied in his "TIGER" philosophy, which stands for Tough, Ingenious, Go-getter, Enterprising, and Resourceful.
Inspired by his own transformation, Santosh decided to step into the world of business training. He started his company - smmart Training and Consultancy Services Pvt. Ltd., from the garden of his father's 285 square foot home with a modest turnover of 35 lakhs. Over the years, the company kept growing, hitting a peak of about 20 crores.
His wife, Sindhu Nair played a key role in this transformation, ensuring that whatever was not in place in the organization, whether it was a policy or a process, was put in place.
Santosh's journey teaches us that no matter where we start, with determination and a relentless pursuit of knowledge, we can achieve extraordinary heights. His disciplined habit of self-reflection and self-assessment is a powerful tool for personal and professional growth. Above all, Santosh's journey emphasizes the importance of purpose and the pursuit of a cause bigger than oneself, reminding us that entrepreneurship is not just about financial success, but also about making a meaningful impact.
B.COM, Masters in marketing management
14 years in sales & training (as an employee) and 23 years of entrepreneurship.
2017 - Brand of the year, awarded by CEO magazine, a jury member at the enterprise business awards, keynote speaker @ various prominent forums.
My goal is to incorporate the great practices of GE, be the harvard of entrepreneur, enterprise and individual transformation, create 100 million success stories and be a billion $ company by 2035.
To explore new subjects that can provide solutions to the concerns, challenges that an Individual, an entrepreneur and an enterprise goes through. reading and keeping track of world affairs is a great passion for me. secondly great Hindi, English and Malayalam, even Marathi Movies and theatre inspire and intrigue me, especially those that are thought provoking and have great content and context.
Zig Ziglar (in the field of sales), Joel Barker (in the field of change and transformation), Dan Sullivan (in the field of entrepreneurship) and Subrato Bagchi have all been my Guru's. My mother is my greatest inspiration and confidence provider. my wife is my greatest supporter and critic as well.
Innovation is better than competition! if you deliberately consciously don't form good habits, then unknowingly, unconsciously you will form bad ones!
The Professional, The Elephant Catchers, and the High-Performance Entrepreneur - all by Subrato Bagchi. leaders at all Levels by Ram Charan, The 7 Spiritual Laws of Success by Deepak Chopra, the Scientology Handbook by L. Ron Hubbard, The 21 Irrefutable Laws of Leadership, The Achievement Challenge by Don Beveridge, SPIN Selling by Neil Rackham, Hyper Sales Growth by jack daly, Time Traps by todd duncan and the following books of Dan Sullivan - unique ability, how the best get better (I and II), the unique process advisors, industry transformers, the great crossover, the 21st-century agent, the great value creation escape, the D.O.S conversation, Mastering The Rockefeller Habits by Verne Harnish.
Cheeni Kum, 3 idiots, Zindagi na Milegi Dobara and most of the Mohanlal movies (Malayalam). Most of Amitabh Bachchan movies.
Goa and Kerala
Hindi, English, Marathi, Malayalam
Reading, watching theatre plays, movies, travelling with family and friends.